Blog 21.10.2022

Independent creative agency All or Nothing has launched the ‘Good Buy World’ store with products for sale to help draw attention to issues like the climate emergency, the mental health crisis and systemic inequalities. The store launches with three products for sale: a bubble bath, scent diffuser and action figurine.

The agency works with progressive brands, governments, NGOs, activists and others to positively impact people and the planet as well as profit. With several issues at five minutes to midnight but a belief that we can avert the worst if we act now, the agency has made a move into bathroom products, lifestyle gifts and toys. The shop is looking to highlight the cost of inflation and raise some dollars (and maybe eyebrows) in the process.

“We spend most of our time working with teams and executives to implement change programs or navigate new initiatives (we hassle for good) – I guess you could consider this our side-hassle,” said owner and managing director Warren Davies. ‘I think most people want the best for their friends and community, for our wonderful planet. Sometimes our best intentions don’t get realised or the right thing to do is not obvious. But we must double down here and do the right things now. And we can,’ he says.

The first three products to launch are Purpose Porpoise, a bubble bath for brands, orgs and consultants trapped in the planning stage; End of the World, a scent diffuser that brings the smell of doom to your room and Mental Health Monster, the first action figure with a lifetime warranty. More products are to follow in the lead-up to Christmas.

“I think it’s important to be clear on why you’re here beyond just profit if you’re impacting the planet or communities,” says associate creative director Shyaire Ganglani. “But going around in circles or dipping your toe in the water can hold you (and all of us) up for years or even have the opposite effect of thinking you have it sorted. You need to wash that idea away,” she said: “If you want to move quicker, you’ll be stimulated by our ALL NEW Purpose Porpoise’ formula.

“You can see when a challenge or opportunity is being given lip service over action,” says associate creative director Seamus Fagan.

“The stuff of corporate retreats, endless design sprints or consultancy hand-holding can be hard to focus into things we see street by street and where it really matters right away. I’d like to think there’s a CEO or two who get this diffuser in their Christmas stocking as a nudge to do more,” he said. “It’s a shame we have to put the scent of burning bushland and paddocks into boardrooms to help but if a few nostrils have to flare then, sure.”

The store and first products can be found at goodbuyworld.com.au with products to be produced this Summer and profits going toward organisations addressing the 17 UN SDGs in Australia.

—

Originally posted on Mumbrella, October 21, 2022