WHAT ARE WE MISSING WITHOUT PEOPLE WITH DISABILITIES IN OUR STORIES?
Raspberry Ripple: Branding and Website
We’re all affected by disability in our lives – either directly or through a partner, family member or friend. It could be severe or just mighty inconvenient. But in Australia, these stories and experiences are not truly reflected on stage or screen. Raspberry Ripple came to us to help them bring their disability-led theatre company to the stage for all Victorians.
Even though time wasn’t on our side we decided to carve a chunk of time from the project to understand users, their stories and the best paths through the Raspberry Ripple website. We met with people from the company and users with a range of disabilities and did online usability testing on our website concepts.
“Thank you, thank you. You guys are the bomb!”
— Kate Hood, Creative Director
A disability-led theatre company needed a website experience that was accessible to everyone. With learnings gained during the testing process the initial user experience was adjusted, vanity features and innovations were stripped back and a high accessibility standard (WCAAG 2.0) was set to achieve our goal for the project.
Not much was needed to encourage supporters of the company to attend Raspberry Ripples launch but we wanted a way to make guests feel welcome, curious and look differently at familiar faces. Along with marketing and social content we created an animation for the theatre screens, bookmarks featuring an actor from the company (in place of program flyers) and purchased every possible green Penguin book in Melbourne as a gift for attendees.
“How did you know who we are?
I’ve never been recognised before.”
— Raspberry Ripple Principal Actor
Designer and Art Director
Senior Strategist and Copywriter
Tech Lead (Studio Thick)
Senior Developer (Studio Thick)
Strategy, Branding, Graphic Design, UX Design, UI Design, Copywriting, Production, Digital Development, SEO
Reduce inequality within and among countries (#10)